Google Tech Talks
January 29, 2009
ABSTRACT
In this session, we’ll review the psychology and system thinking behind game design, and learn how to use game mechanics to create an experience that’s fun, compelling, and addictive on the Web and mobile. We’ll conclude by showcasing some cutting-edge services that incorporate these ideas and show us what future of social and applications will look like.
“It’s one of my absolute favorite discussions on user engagement & how to think about app / web design & user engagement by using strategy from game mechanics.” - Dave McClure (http://500hats.typepad.com/500blogs/2008/03/putting-the-fun.html)
A lot of our services here at Google can benefit from simple ways to make them more engaging by applying lessons from game mechanics.
Amy Jo Kim’s company Shufflebrain builds smart games for social networks, starting with Facebook.
(For an example of how Facebook is using Game design to drive user engagement, see: http://www.insidefacebook.com/2008/12/07/facebook-using-game-design-to-drive-new-user-engagement/)
Speaker: Amy Jo Kim
Amy Jo Kim, CEO of Shufflebrain, is an internationally known expert in online community architecture. She has helped design social games and social architecture for such companies as Electronic Arts, Digital Chocolate, Viacom, eBay and Yahoo! Her book Community Building on the Web was published in 2000, and has been translated into 6 languages.
Duration : 0:56:21
[youtube ihUt-163gZI]
September 7th, 2009 at 11:04 pm
This was very …
This was very useful for my game mechnics ignment, thanks a bunch
+1 to social points lol
September 7th, 2009 at 11:04 pm
Will you resist a …
Will you resist a click? If you’re interested in earning some money please view my profile. So far I’ve gotten over $100.00 in one week along with two Xbox 360 games. At least try it.
September 7th, 2009 at 11:04 pm
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Good day to all …
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Good day to all of my fellow Christians, firstly my apology for being out of topic. I came here to remind you people that the judgment day has started already. Please depart from cursing, smoking, violent entertainment, fornication, occultism, and for watching ography etc. lest you be found not worthy to enter the kingdom of God in the Day of Execution. Thank you for your kind consideration.
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September 7th, 2009 at 11:04 pm
That blouse of hers …
That blouse of hers is just perfect for chroma keying!
September 7th, 2009 at 11:04 pm
I’ve played my fair …
I’ve played my fair share, and it’s frustrating when you are tricked into wasting your time because of techniques like this. Now the only games I play are actually fun and make me feel like I’m having a good time.
September 7th, 2009 at 11:04 pm
I’m guessing you’ve …
I’m guessing you’ve never played a video game, or pretty much any game for that matter. These techniques would work on me.
September 7th, 2009 at 11:04 pm
all these …
all these techniques are bs. make a good product that is useful to people.
September 7th, 2009 at 11:04 pm
It is manipulative, …
It is manipulative, but it’s certainly not BS.
September 7th, 2009 at 11:04 pm
manipulative bs
manipulative bs
September 7th, 2009 at 11:04 pm
Most of the things …
Most of the things you do are virtually social. Try to see it this way, how many times you think about talking to people about subjects and how many times u really do. Most of the social life you think you have is made up by your imagination anyway.
September 7th, 2009 at 11:04 pm
What she said is …
What she said is interesting. She said : You spend more time being virtually social than being really social (as in real life).
September 7th, 2009 at 11:04 pm
really enjoyed this …
really enjoyed this!!
and seriously…
who the is that blonde cutie???????
:o)
September 7th, 2009 at 11:04 pm
Thanks!
Thanks!